Capstone deliverables are a demonstration of the student’s mastery of core MA Strategic Communication concepts through a comprehensive exam and professional online portfolio. The comprehensive exam includes prompts for students to respond to five (5) questions, case studies or activities. With these five questions, students are asked to demonstrate their understanding and proficiency in the following core areas:

• Research methods

• Crisis communications and reputation management

• Professional ethics

• Persuasion in communication

• Brand and consumer behavior

• Multimedia content creation

• Storytelling across multiple channels

• Integrated campaign strategy and development

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