COMSTRAT 565 - Professional Marketing Communication Management & Campaigns
CAMPAIGN CASE STUDIES: I was responsible for choosing two communication campaigns The first case study was to based on public service announcement and the second case study was for product sales by a private company. Each case study was to be completed at a MAX of three graphically designed pages that discussed theoretical applications, message construction, and evaluation of the campaign(s).
COM 565 FINAL CASE STUDIES: I was responsible for market testing two strategic communication messages via focus groups or in-depth interviews. I chose one original work from a previous course (COM 563 – Alaska Bark Park website) and I designed an original piece (Anchorage Neighborhood Health Center’s Ryan White Quarterly Newsletter). I was able to market test the materials, revise the work products based on feedback from the target public(s), and submit the completed final work products.
