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COMSTRAT 563 - Professional Digital Content Promotion

Professional Digital Content Promotion was a class that taught students to apply writing, critical thinking and persuasion skills to the practice and promotion of PR and advertising, in both digital and social media outlets. We explored different digital promotion mediums, utilized social media marketing, and other research methodologies.

We were tasked to create a social media marketing plan. My plan centered around a company I created, Alaska Bark Park. The plan focuses on different strategies including SWOT analysis, user personas, survey research, website creation, Facebook and Twitter pages. The final project was a culmination of these strategies and extensive market research.

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